Infographic: Overcoming the top 3 barriers to omnichannel marketing

The lat­est report from Econ­sul­tan­cy and Adobe reveals that devel­op­ing an inte­grat­ed approach with a holis­tic view of the cus­tomer is still a chal­lenge for many companies. Based on a sur­vey of 2,000 mar­ket­ing, dig­i­tal, and e‑commerce pro­fes­sion­als and includ­ing indus­try and year-to-year com­par­i­son, the research shows that while more com­pa­nies are tak­ing an inte­grat­ed approach to their cam­paigns, only 12 per­cent can con­nect offline and online data and just a quar­ter have a sin­gle cus­tomer view.

We’ve put togeth­er a sum­ma­ry of the find­ings in the info­graph­ic below but you can down­load the full report now or read the blog post.