Technology Forcing Marketers To Accept Ambiguity

Technology has had a huge impact on marketing strategies, that’s for sure. But its implications go beyond how and where marketers communicate with their customers.

Technology has had a huge impact on marketing strategies, that’s for sure. But its implications go beyond how and where marketers communicate with their customers; it is also forcing them to get comfortable with the uncertain, as well as test and learn processes and infrastructure, according to a panel of experts in New York City.

Related: Click here to watch this group discuss what CMOs should spend their time and money on in 2017.

Technology’s impact on marketing is going to be a big topic of discussion at Adobe Summit 2017, March 19-23 in Las Vegas. Click here to view the agenda and register. (Bonus: Enter code CMDC17 for a $200 discount.)