Hancock And Whitney Bank’s CMO Seeks ‘The Spirit Of The Pioneer’
“When I look for marketing talent, I look for that innate sense of what could be,” says Dan Marks. Part of that lies in talent, he explains, as well as the strength of the marketing stack and an agile approach marked by collaboration.
Dan Marks is the CMO for Hancock And Whitney Bank, a regional player in the Gulf South area with a footprint spanning from Houston, Texas, to Tampa, Fla. In November, he was honored by the CMO Club with its peer-nominated President’s Circle Award.
Marks is always looking to the future and believes in the strength of the marketing stack, which he describes as “the next-generation way to talk about all the technically or digitally enabled technologies that are important to operating today and will become even more important to operating in the future.”
Marks also believes in an agile approach marked by collaboration among segments of the company that aren’t part of the marketing team: “For marketing to be successful, we can’t operate in a vacuum,” he said.
Highlights from this week’s “Marketing Today” podcast include:
- Marks’s philosophy regarding team-building efforts: finding the right fit in culture and in values. (5:02)
- Two elements that help manage balance in a company: building relationships and good ideas that come from everywhere. (7:24)
- Digital innovation and transformation: getting better at what’s relevant to the customer. (11:10)
- Discovering new marketing talent: an innate sense of curiosity and the “spirit of the pioneer.” (18:45)
- Mission-based focus versus short-term success: finding inspiration in other brands and companies. (22:46)