Tips for driving a competitive mobile app strategy

Enterprise mobile apps enable employees to be more efficient and productive, helping to give their companies an edge over their competitors. But many companies are looking for exactly the best way to implement their mobile app strategies.

In an article on Marketing Land, Bridget Roman, Sr. Product Marketing Manager for Experience Manager Mobile, offers some specific tips on how to take advantage of the enterprise mobile app opportunity. Based on survey research of 1500 enterprise decision makers, the article offers ideas on how you can accelerate your mobile app strategy in each of the following areas:

• Focusing on mission-critical apps that meet the needs of a mobile workforce
• Deploying key capabilities for success
• Centralizing app management
• Understanding how your organization views enterprise mobile apps
• ‘Future-proofing’ your enterprise mobile app program

Read the full article, including results from the survey, on Marketing Land.