Machine Learning: Marketing Ramifications And Results

Machine learning, has the potential to change marketers’ entire targeting and creative processes. But, practically, what does that mean?

When we look at today’s digital marketing landscape, it’s easy to get overwhelmed with a case of technology overload. Marketers are being bombarded with new tools and strategies every day. One of them, machine learning, has the potential to change marketers’ entire targeting and creative processes—from how they attack simple tasks to how they handle the much more difficult task of brand storytelling.

But, practically, what does that mean? Should humans be afraid for their jobs? What about consumers? How can machine learning be valuable to them? Those were among the discussion points during our most recent Adobe Chat on Twitter.

Click here for the highlights.

#AdobeChats take place every Wednesday, at 1 p.m. PT/4 p.m. ET). The next one, Feb. 8, will be about people-based marketing.