A Glimpse At ‘The CMO Of The Future’

Data chops are going to be essential, according to marketers who gathered recently in New York City, but, yes, there will still be room for creativity.

A group of marketers who gathered in New York City were asked about the CMO of the future and the tools and skills he or she would have at their disposal. Data chops are going to be essential, they answered, but there will still be room for creativity.

Watch the video above to see which skill sets are going to matter most.