Adobe Named a Leader in 2017 Gartner Magic Quadrant for Digital Marketing Hubs
by Adobe Communications Team
posted on 02-15-2017
For the third year in a row, we’ve been recognized by Gartner as a leader in the third Digital Marketing Hubs Magic Quadrant report. Gartner’s Magic Quadrants have an axis for “Completeness of Vision” and “Ability to Execute,” and we ranked highest and furthest to the right in both of these categories.
- Completeness of Vision: market understanding, marketing strategy, sales strategy, offering (product) strategy, business model, vertical/industry strategy, innovation, geographic strategy.
- _Ability to Execute: _product/service, overall viability (business unit, financial, strategy, organization): financials, sales execution/pricing, market responsiveness and track record, customer experience, marketing execution, operations.
What’s even more important than being leaders in the Gartner Magic Quadrant is that this validates our Experience Business vision. Being an Experience Business means leveraging data, content, and data science to deliver experiences that are relevant and personalized, on any channel, to any customer. We unify data and content in an open and common platform to create the amazing customer experiences that build loyalty.
We love industry recognition. But we aren’t in this business for the accolades, but rather to realize our vision of helping companies accelerate their ability to become Experience Businesses. Read more on our Digital Marketing blog and CMO.com.
Products: Audience Manager