GE’s Boff Looks For ‘Ways To Do Things That Haven’t Been Done Before’
While certainly an established brand, GE is a company in transition, and Boff has been leading that charge, not only to evolve but to make things better for people they serve.
Linda Boff is the CMO of GE, a behemoth company with more than 300,000 employees worldwide. While certainly an established brand, it’s a company in transition, and Boff has been leading that charge, not only to evolve but to make things better for people the company serves.
“We’re five years into what is a huge transformation for the company into what is the world’s leading industrial digital company. A company that makes things … but also connects things,” she said. “What I mean by that is, how can GE, using data, analytics, and insights, help our customers be more productive?”
In this week’s “Marketing Today” podcast, Boff discusses change, storytelling, and her desire to find ways to things that haven’t been done before. Additional highlights include:
- Getting out of your bubble and listening. (2:41)
- Thinking horizontally and vertically: Challenge and opportunity in dealing with multiple stakeholders. (4:20)
- From industrial mega-corp to world’s largest digital startup. (6:39)
- Looking for unexpected ways to bring pride, humanity, and personality to life. (10:17)
- Looking at B2B through a different lens. (13:45)
Boff discusses her inspiration: Finding ways to do something that hasn’t been done before. (22:14)
Listen in iTunes (link: http://apple.co/2dbdAhV)
Listen in Google Play (link: http://bit.ly/2e0wTgT))