For Digital Marketers, What’s Not To Love About Valentine’s Day?

But get it wrong and you can kiss chances for another date goodbye.

Digital marketing has more in common with dating than you might think. Bear with us: In either scenario, you start by trying to get someone’s attention with a pickup line (or headline). Get it right and you’ll strike up a conversation. After that it’s all about showing you care while taking the relationship at the right pace. (“I love you” on the second date? Um, no.)

In a new infographic, U.K. content marketing agency JBH takes a fun look at how consumers are using technology to celebrate Valentine’s Day in 2017.

(Click on infographic to enlarge in new tab.)

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