GLG’s Richard Socarides Believes In The Power Of Learning
“The only way to continue to deliver … is to continue to stay innovative. And the way you stay innovative is to continue to learn,” says Gerson Lehrman Group’s head of public affairs.
Richard Socarides has been around the block: A partner with a New York City law firm. A White House special assistant during the Clinton administration, concentrating on civil rights, LGBT rights, criminal justice, and education. Media communications and marketing for Time Warner Inc., including a stint at New Line Cinema.
Now Socarides is head of public affairs—which includes global marketing, communications, and government affairs—at GLG (Gerson Lehrman Group), a company that he described as a “learning membership connecting businesspeople trying to solve problems to experts that can solve them.”
In this week’s “Marketing Today” podcast, Socarides expounded upon learning: “We’re helping businesses make money, become more profitable, and connect with clients, but … at the core of what we do is learning. If you’re a senior professional today, you know that the era of lifelong learning is really upon us—that what you knew last year, or two years, or three years ago about doing your job is obsolete.”
He went on to add: “The only way to continue to deliver … is to continue to stay innovative. And the way you stay innovative is to continue to learn.”
Podcast highlights also include:
- From lawyer to White House to Hollywood to marketing: Socarides’ journey has been an interesting one. (5:01)
- Showing people what you do: Socarides discusses GLG’s use of video. (13:25)
- Ideas that promote learning for senior professionals and decision makers. (17:29)
- Socarides discusses marketing efforts for B2B microconsulting and learning. (21:03)
- Creating content that pops: Develop, refine, and repeat. (23:51)