Reaching Enterprise Customers Through Personalization
by David Olsen
posted on 03-27-2017
More than 7,000 companies worldwide rely on Informatica software tools for establishing and maintaining enterprise data warehouses. In five years, Informatica wants to double its value to $10 billion by focusing on customer experiences.
Informatica currently serves customers from 30 websites and in 8 languages. After charting the path for growth, IT and marketing teams quickly realized that the existing content management system (CMS) couldn’t scale to meet stakeholders’ goals. The company needed a CMS that could help convey complex information about enterprise data-management solutions by integrating with multiple backend systems and delivering personalized experiences.
How Adobe Solutions Help Informatica Achieve Its Goals
“The powerful features in Adobe Experience Manager and its proven track record and ease of use made the Adobe solution the obvious choice for a CMS,” says Gary Gamitian, director of Web Development, Informatica. “We also wanted to be sure that every online experience we deliver is tailored to a customer’s needs, so we selected Adobe Analytics and Target along with Experience Manager.”
Informatica uses Adobe Marketing Cloud solutions to increase digital traffic, capture timely customer information, support electronic forms, and improve search engine results. For example, Adobe Analytics and Target allow marketers and sales representatives to analyze data captured in diverse systems to deliver specific information regarding top leads via Experience Manager. Since adopting Adobe Marketing Cloud, Informatica has seen global website visits jump 61 percent and organic search visits increase by 55 percent.
Learn more about how Informatica benefits from using Adobe Marketing Cloud solutions, including Experience Manager, Target, and Analytics.
Products: Analytics, Target