Brand Pro Mark Ritson Tells The Truth—The Highly Entertaining Truth
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Mark Ritson is an adjunct professor at the Melbourne Business School in Australia, a columnist for Marketing Week, and a brand expert who has served as consultant for brands ranging from PepsiCo, Subaru, and Johnson & Johnson to Sephora, De Beers, and Donna Karan.
But perhaps he’s at his most incisive and entertaining when he unleashes his mordant wit on marketers. For example: “Marketers are cowards, marketers are herd animals, and marketers fundamentally don’t know what they’re doing.”
Don’t worry, he says some nice things, too.
Highlights from this week’s “Marketing Today” podcast include:
- Why Ritson doesn’t like Adidas’s digital-only approach to advertising. (4:02)
- Shouldn’t programmatic advertising be smarter? (8:55)
- JPMorgan Chase and its programmatic spend: CMO Kristin Lemkau took a look under the hood—and surprise, surprise … (14:02)
- Brand risk and responsibility: You shouldn’t blame the customer if you serve them cold food. (20:22)
- Advice for brand leaders: Understand your brand, understand the market, and get your strategy right. (23:27)
- The future of marketing: Ritson peers into his crystal ball. (32:14)
- Alan senses a three-way marketing bromance brewing between Ritson, Byron Sharp, and Bob Hoffman. (34:39)
More from Ritson: “Melbourne Professor Thinks The Marketing Industry Is Broken”