“The next decade will be even more disruptive for how customers interact with brands,” said Adobe CEO Shantanu Narayen at last month’s Summit EMEA. Here are the numbers to back it up.
Emerging technology trends signal a future with screenless interactions between businesses and consumers, with voice, augmented and virtual reality, wearable devices, and artificial intelligence slowly but surely removing the traditional graphic user interface (GUI) from the equation.
“The next decade will be even more disruptive for how customers interact with brands,” said Adobe CEO Shantanu Narayen at the 2017 Summit EMEA. Here are the numbers to back it up.
- Gartner predicts that 100 million consumers will shop in augmented reality by 2020. It also predicts that 85% of customer interactions will be managed without a human by that time.
- A PwC study of 2,500 U.S. consumers and business decision makers found that business leaders, specifically, believe AI is going to be fundamental in the future. In fact, 72% termed it a “business advantage.”
- PwC also found that in the immediate future, execs are looking for AI to alleviate repetitive, menial tasks, such as paperwork (82%), scheduling (79%), and timesheets (78%).
- PwC asked which AI-powered solutions digital executives imagine having the largest impact on their business. The majority, 31%, said virtual personal assistants. Automated data analysts (29%), automated communications like emails and chatbots (28%), automated research reports and information aggregation (26%), and automated operational and efficiency analysts (26%) rounded out the top five.
