Technology A Must When Marketing To Millennials, Says USA Today’s CMO

Gannett’s USA Today media brand turns 35 on Sept. 15. That makes is about the same age as the many Millennial consumers who have grown up with the publication.

This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.

Gannett’s USA Today media brand turns 35 on Sept. 15. That makes is about the same age as the many Millennial consumers who have grown up with the publication, first in print and then again when it made its way online in April 1995. According to the brand’s CMO, Andy Yost, 50% of USA Today’s online readers are Millennials, prompting the company to lean on technology to reach them.

“Technology is foundational to everything that we do,” said Yost, in an exclusive video interview with CMO.com. Watch the video, above.