T-Mobile’s Digital Transformation Carried By Customer Obsession

How customers feel about their interactions with the telecom giant is the primary metric for its success, said Nick Drake, EVP of marketing and experience.

This article is part of CMO.com’s September series on the state of media and entertainment. Click here for more.

As part of its digital transformation, T-Mobile has centered everything the company does around customer experience. Little wonder: How customers feel about their interactions with the telecom giant is the primary metric for its success, said Nick Drake, EVP of marketing and experience.

Watch the video, above, for more details about how T-Mobile’s digital transformation came together.