In The Spotlight: The State Of Media & Entertainment

Storytelling has been around since the dawn of humankind. The tools to communicate, however, have evolved from “primitive” TV, print, and radio media to digitally powered platforms that reach a worldwide audience. For M&E brands, the implications are astounding

Storytelling has been around since the dawn of humankind. The tools to communicate, however, have evolved from “primitive” TV, print, and radio media to digitally powered platforms that reach a worldwide audience.

For media and entertainment brands, the implications are astounding, leading them to recast their strategies to meet**–and, even, exceed–**consumers’ on-demand expectations. Those ahead of the curve already are being rewarded. Case in point: Netflix, whose subscriber base now surpasses cable TV.

That is why CMO.com thought it the perfect time to examine how digital technology, combined with modern content consumption preferences, is changing the future of media and entertainment. So let’s begin, in 3 … 2 … 1.