10 Reasons We Love Adobe MAX—And You Will, Too

With an impressive lineup of speakers and tons of educational content, every attendee is sure to leave inspired. Here’s why we think it’s such an awesome event.

It’s that time of the year again, folks. Adobe MAX is happening this week—Oct. 18 to 20—and, in case you didn’t know, it’s the premiere creative conference of the year.

With an impressive lineup of speakers and tons of educational content, every attendee is sure to leave inspired. Here’s why we think it’s such an awesome event:

1. It’s in Las Vegas.
2. You’ll learn a lot. In fact, 94% of last year’s 11,000-plus attendees said they learned new skills to apply to their professions.
3. The agenda is always impressive. Last year, 93% of speakers were rated above average or excellent. This year, design and creative leaders from Adobe, IBM, LinkedIn, and The New York Times will be on hand, among others.
4. Last year, Quentin Tarantino (yep, the one and only) was one of the keynote speakers. This year, designer Jonathan Adler and actor/producer Jon Favreau will be there.

• Adobe CMO Ann Lewnes intervewed Tarantino at last year’s Adobe MAX.*

1. Data and technology are table stakes in today’s business world. Creativity is what will set companies apart. And wouldn’t you know it—92% of attendees last year said they left Adobe MAX with creative inspiration.

• At last year’s event, fashion designer Zac Posen presented his light-up fiber optic dress, which was originally designed for Claire Danes’ 2016 Met Gala appearance.*

1. Comedian Kumail Nanjiani, who plays Dinesh on HBO’s comedy series “Silicon Valley,” will host this year’s Sneaks.
2. The Community Pavilion, the heart of MAX, will be jam-packed with interactive exhibits, product gurus, Adobe partners, themed lounges, and more. What’s more, a professional photographer will be there if you’d like to update your social media headshot.

3. Ready to party? We’ll be pulling out all the stops, with tons of food and drinks, cool ambience and art, and entertainment.
4. And what’s a conference without live music? Last year Alabama Shakes and The Mowgli’s performed. Stay tuned for this year’s band announcement.
5. While there’s nothing like being there in person, if you can’t make MAX, you can watch all of the keynotes live here.