Perfecting Credit Repair
by David Olsen
posted on 09-05-2017
Knowledge, experience, and service. For more than 20 years, Progrexion has brought all three of these components to credit repair, helping hundreds of thousands of people with their credit challenges. As the holding company for Credit.com and CreditRepair.com, the company has always focused on steering potential clients to its call center to get them the help they need.
That focus hasn’t changed. However, with more potential customers searching online for credit services, the company has placed a greater emphasis on its digital channels. New digital initiatives uncovered new challenges for the company. At the heart of those challenges was one question — how should Progrexion balance its online and offline customer engagement?
The company’s response was to become more data-driven. “The more data you have, the better decisions you can make,” says LJ Jones, director of optimization at Progrexion. “You can learn so much from data — there is no reason to go off your gut.”
By adopting Adobe Experience Cloud, including Adobe Analytics, Adobe Target, and Adobe Experience Manager, Progrexion is putting insight into action. Implementing these solutions has allowed them to integrate online and offline insights into complete customer profiles, helping the company refine how it meets customer needs and expectations.
At the same time, Target is helping to test the company’s hypotheses about the best ways to present information, acquire customers, and encourage signups. Using what they learn from this, Progrexion can adapt, and put new experiences in place using Adobe Experience Manager.
Topics: Financial Services