The Monster Project: Getting Creative with Doing Good

Session highlights on the MAX Blog are an opportunity for the MAX team to tell you about hidden gems – sessions that you may not be aware of and don’t want to miss out on.

In 2010, Katie Johnson, founder and president of The Monster Project, took 20 monsters drawn by a class of second graders and re-imagined them in her own artistic style. That personal creative prompt has since grown into a collaboration of hundreds of artists and students from around the world. In this inspiring session, learn about the many unique obstacles and opportunities she encountered as the initiative evolved from passion project to business.

Katie will discuss:

• The transformation of The Monster Project and lessons learned along the way
• How to stay (somewhat) sane when juggling both a side gig and a 9 to 5
• Getting exposure by creating content that people want to share
• Behind-the-scenes experiences of managing a charitable business
• How to find new and interesting ways of bringing art to kids

Katie Johnson is a native Austinite and Founder and President of The Monster Project, an initiative that helps children recognize the power of their own imaginations through art and monsters. She also owns and designs for Katie Made That, an online shop that sells patterns, art prints, and stationery.

Registered MAX attendees can log in and book this session here.