The State Of Creativity And Design-Led Thinking
Let’s put the art vs. science debate to rest once and for all: Both are two halves of the digital transformation whole happening industrywide. This month’s focus on the former, however, is our tip of the beret to a new type of thinking that applies core design principles at the very foundation of digital strategy.
Let’s put the art vs. science debate to rest once and for all: Both are two halves of the digital transformation whole happening industrywide. This month’s focus on the former, however, is our tip of the beret to a new type of thinking that applies core design principles at the very foundation of digital strategy. It’s process-oriented, experience-focused, agile, and iterative.
Stroke of brand genius? For those embracing creativity and design-led thinking, absolutely. And, as you’ll soon read, even the data bears it out.
