The State Of Creativity And Design-Led Thinking

Let’s put the art vs. science debate to rest once and for all: Both are two halves of the digital transformation whole happening industrywide. This month’s focus on the former, however, is our tip of the beret to a new type of thinking that applies core design principles at the very foundation of digital strategy.

The State Of Creativity And Design-Led Thinking

by CMO.com Staff

Posted on 09-08-2017

Let’s put the art vs. science debate to rest once and for all: Both are two halves of the digital transformation whole happening industrywide. This month’s focus on the former, however, is our tip of the beret to a new type of thinking that applies core design principles at the very foundation of digital strategy. It’s process-oriented, experience-focused, agile, and iterative. 

Stroke of brand genius? For those embracing creativity and design-led thinking, absolutely. And, as you’ll soon read, even the data bears it out.

Topics: Creative Cloud, Insights Inspiration, Creativity, CMO by Adobe

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