Reinventing loyalty: infographic

by David Burnand

Posted on 09-13-2017

There’s no ques­tion that there has been a seis­mic shift in how we regard brands over the past decade. It cer­tain­ly feels like con­sumer loy­al­ty has become increas­ing­ly dilut­ed, so what’s dri­ving this trend? Work­ing with Gold­smiths, Uni­ver­si­ty of Lon­don, we set to find out. We sur­veyed con­sumers around Europe, as well as con­duct­ed exper­i­ments with a group of peo­ple to get an in-depth under­stand­ing of how they inter­act with brands.

Want to know more? See the info­graph­ic below and read the blog post with the full report.

Topics: Digital Transformation, Adobe Symposia, dmexco, UK, UK Exclusive, Digital EMEA