When you’re a small business targeting a local audience, events play a crucial role in how your brand and the public interact with each other. These public experiences can give businesses a chance to meet other industry players, customers, and potential customers.
However, if you’re a small business with limited resources, reaching your audience and creating the marketing collateral, like invitations, social media graphics, flyers, and signage can be difficult. That’s where a good social media strategy and access to helpful tools can make all the difference. One of those tools is Adobe Spark with premium features — a powerful application used to create impactful social graphics, web stories, and animated videos — included in a Adobe Creative Cloud for teams membership and offered as a standalone application. With it, and our next level social tips, small businesses can create beautiful graphics to start leveraging brand events online.
1. Make Your Event Invite POP
Amy Copperman, Editorial Content Lead and Community Manager for Adobe Spark says, “An event invitation can sometimes be the first interaction a customer has with your brand, so it’s important to make an impression that entices and stays true to your company and your event. It should look and feel like your brand.”
Elements like your logo, brand colors, and fonts are important for carrying over this brand identity to your event and social media promotion. And a tool like Adobe Spark with premium features can take your brand elements and auto-generate on-brand templates, relieving some of the design heavy-lifting and freeing you up to focus on communicating your message, conveying the mood of your event, and letting your creativity shine.
Be creative with how you approach your invitation. Maybe you want to create an eye catching flyer for social media or send your guest list a personal video invitation with images or video clips from a previous party. As you develop your design, remember:
- More images, less text. On social media, images connect with audiences more than static text. Wisely choose the text you decide to overlay on your graphics. Focus on the crucial details of your event: the what, when, and most importantly, the where. You can always supplement information with a caption to provide more event details.
- Consider design hierarchy. Use design principles such as the rule of thirds and typography to bolster your designs and solidify hierarchy. Share your project with coworkers and other designers to make sure your information is coming across clearly.
- Move to the next level with video. The almost one-on-one connection you can attract with video is unique to the medium. It’s very difficult to replicate that connection through static words or graphics. Video makes your event come to life and build buzz as the big day approaches. Learn how to get started creating your videos here.
- Be authentic. No matter how you choose to advertise your event, think about authenticity as a crutch to reaching your audience. Genuine interaction, be it through text, graphics, or video is key to getting your audience excited for your event and creating an emotional connection. There is a lot of noise on social media — authentic posts and videos will stand out.
For inspiration, start with a few of these templates from Spark Post: