Save the Date: Think Tank by Adobe – The Future of Advertising

by Mark Boothe

posted on 09-20-2017

We are on the cusp of one of the greatest and most disruptive technology waves in history — the experience business wave. Nearly 90 percent of companies surveyed by Gartner indicated that they expect to compete primarily on consumer experience. That’s up nearly three times from 2010. In our hyper-connected, hyper-local, hyper-personalized world, a brand’s success relies almost exclusively upon its ability to deliver compelling personalized experiences to consumers, both online and off. But what is the role of the advertiser in experience business? Will the future of marketing see seismic shifts as businesses look to turn advertisements into experiences?

Next week, live from New York City at Advertising Week, we’re bringing you the next iteration of Think Tank by Adobe: The Future of Advertising. The Think Tank working group will be comprised of advertising executives who will dive deeper into the opportunities and challenges advertisers face for the future, with a particular focus on automation, transparency, and measurement in delivering compelling ad experiences.

Join us for the live stream of our Future of Advertising Think Tank by Adobe on Monday, Sept. 25, at 11:30 a.m. ET.

Martin Kihn, research vice president at Gartner will moderate the live-streamed discussion focused on:

The Think Tank working group that will tackle these topics include luminaries across different industries, disciplines and brands:

Add the event to your calendar and join us via live stream on Monday, Sept. 26, at 11:30 a.m. ET.
Adobe Think Tanks are in-person forums for sharing ideas among luminaries working at the cutting edge of technology, communication, and creativity in a variety of disciplines. Past Think Tanks include the Future of the Experience Business, the Future of Digital Experience, the Future of Work, and the Internet of Things. We encourage you to follow @AdobeExpCloud and #AdobeTT on Twitter to join the conversation. Visit for more information.

Topics: Leadership