With its powerful ability to influence and convert online shoppers, user-generated content (UGC) has become a strategic cornerstone of the retail marketer’s toolkit.
Recent data confirms that an overwhelming 90 percent of online shoppers consider UGC to be the most influential factor in their purchase decision (TurnTo), and accoring to OfferPop, UGC results in 29% higher conversions than websites without it (OfferPop). The message is clear — it’s imperative to leverage UGC to drive deeper loyalty, generate new leads, and increase revenue to meet business goals. Now with UGC Commerce — the newest Experience Manager Livefyre capability — organizations can seamlessly add UGC to the shopping experience to satisfy customer expectations and bolster their bottom line.
With the new UGC Commerce capabilities, you can:
- Seamlessly connect your product catalog with UGC by syncing your catalog in Experience Manager Commerce with Experience Manager Livefyre. This powerful integration enables you to automatically import product information into Livefyre — including SKUs, thumbnail images, and product names — and then easily associate your products with user-generated content. If you’re using another e-commerce solution, a simple manual upload of your product catalog file will also bring product information into Livefyre. By early 2018, Adobe will open the Livefyre API, enabling retailers to incorporate websites leveraging any commerce platform, beginning with Google Shopping.
- Increase conversion on your product pages by surfacing user generated photos, videos, and comments from social channels like Facebook, Twitter, and YouTube in a Livefyre Media Wall, Mosaic or Filmstrip (available Nov. 2017) visualization, providing highly sought-after social validation directly at the point of purchase.
