Anne Bracker, who goes by bearsky23 on Adobe Stock, is a Kansas-city based graphic designer and vector artist who is artfully balancing a full-time design gig and a successful stock career.Anne spoke at Adobe MAX and shared her experience and best tips with creatives curious about getting started with stock. We caught up with her to learn more about her background and why she decided to get into stock in the first place.
AB: I always loved art and drawing as a kid, but I was a little worried about pursuing a career in just ‘art,’ because I’d always heard it was hard to make a living as an artist. Then I found out about graphic design, so I decided to major in that in college instead of painting or ceramics. I am so glad I chose graphic design, because the internet has really opened up tons of career options in the design field.
AB: The fact that Adobe Stock has integration with Photoshop is pretty awesome. They make it so easy for designers to search and use stock images straight from the programs, and that’s a huge benefit for the user over other stock sites. And then of course there’s the audience reach benefit. If I tried to just sell my images on a personal website, it would be very hard to get the kind of traffic my images see on stock sites today.
AB: It can sometimes be a little rough. I have a commitment to create at least one new image every day, and sometimes life can be crazy! But I get it done, even if it means ‘making up’ days I missed. Plus, with stock, I can create whatever I want wherever I want. I can put a movie on and sketch ideas, head to a coffee shop and work from there, or even meet up with other designers for a ‘freelance and stock images night’ where we bring our computers and work on projects while catching up. So at the end of the day, it doesn’t really feel like work at all!
AB: I’d say the best-selling images have been ones that target a specific industry, like healthcare or business. I like to do icon sets, because pretty much every business has (or needs) a website, and that means the web designer will probably need icons. I generally just try to guess what my end user, the designer, will be looking for.
AB: This is a graphic I made for the eclipse. It’s not even ‘correct’ for what a solar eclipse looks like, but it still resonated with people as an eclipse graphic, so it sold fairly well. Images for upcoming events or holidays can sell really well.
AB: I would recommend having a weekly or daily creation goal and sticking to it. My goal is to create one a day, but of course you have to do what works for you. If that’s 3 per week, then great. But if you’re only able to create only one piece a week, you’re probably not going to see the kind of revenue results you want. Also, make sure your keywords are on point – that’s how people are able to find your images. You can have up to 50 keywords on Adobe Stock, but it’s important to have relevant and specific keywords rather than trying to fill up all 50 slots.
AB: I would love to learn Premiere and After Effects inside and out. I think video is going to continue to become a more important part of a designer’s required skill set as time goes on, so I need to jump on that trend!
See more of Anne’s work on Adobe Stock, and if you’re coming to MAX this year, be sure to check out Anne’s session on Thursday, October 19.
