Take a Look at Some of Our MAX Partner Sessions

One of the challenges at MAX is building your session schedule — there’s so much to choose from! We wanted to highlight some of our partner sessions, and encourage you to sign up for one or more if you’ll be attending in person this year. Here are just a few we recommend, hosted by experts from companies you’re sure to recognize:

• Transparent Teams: Driving Alignment Through an Open Creative Process – Presented by Dropbox
  Modern creative teams are made up of a fluid workforce: freelancers, vendors, agencies, and cross-functional in-house teams collaborating across the globe. Dropbox believes that a transparent process is the key to keeping teams in sync, improving the flow of work, and bringing the best ideas to life.Whether you’re a designer, marketer, or someone who manages creative teams, attend this session to learn how you can:
  • Use an open design process to launch new products and campaigns
  • Inspire your colleagues to unleash their creative energy, generate new ideas, and uncover better insights
  • Transition your team to a new way of working
• How Far Can Design Stretch? Mixed Reality? AI? 2D/3D? – Presented by Albert Shum – CVP, Microsoft
  We have a big canvas to stretch in digital design. Web, mobile, PC, tablet, collaboration displays, and mixed reality all vie for attention in an increasingly immersive world. We use touch, gesture, voice, inking, keyboard, mouse, dial, and gaze as inputs. How do we create engaging design for all of these experiences, at so many cross points? How do we keep people, rather than tech, at the heart of things?Join Albert Shum, Microsoft CVP of Design, for an inspiring discussion about bringing creativity to the future of design thinking, and building a system that will scale.In this session, we’ll share:
  • Historical context on UX design and the evolution of emerging UX
  • A glimpse into Microsoft’s Fluent Design System
  • What you can do to scale your designs
• Learning from the Best: Tips & Tricks for Creating the Best Videos – Presented by Vimeo
  Want to get your videos noticed on social media? Come for an in-depth look at the process behind curating a daily showcase of the best short narratives, documentaries, animations, and music videos on the Internet with Vimeo Staff Picks. Founded in 2008, Vimeo Staff Picks has emerged as one of the preeminent channels for online video and one of the most coveted awards for young content creators, having helped launch the careers of many celebrated directors.
• From Concept to Console: How Design Drives World’s Best-Selling Video Games – Presented in Partnership with Wrike, Sony and One Pixel Brush
  Game on! Compelling creative designs are critical to today’s gaming experience. Follow the game journey from concept to studio to marketing and post launch. Hear stories and lessons learned from the legendary creative minds behind the visual styles of Call of Duty: Infinite Warfare, Uncharted: The Lost Legacy, The Last of Us Part II, and others. Join us for a panel discussion with top leaders in the gaming industry.In this session, you will:
  • See how One Pixel Brush concept art studio uses compelling visual design to inspire development teams
  • Discover how Sony PlayStation’s Creative Studios turns visual concepts into gaming nirvana
  • Hear from PlayStation Marketing’s head of creative design about the design roles and processes involved in launching and marketing new releases
  • Learn how to leverage creative design to create customer buzz, loyalty, and community
• Mapping Your Path to Great Design – Presented by ESRI
  • Maps are everywhere, see how to use them for brand reinforcement and visual storytelling. As data visualization diagrams, maps have been around for thousands of years. Today, with the recent explosion of location-based information, clients and customers want maps for all forms of digital media and marketing. Join Esri, the world leader in analytics and mapping software to:
    • Learn the basics of cartography — the art and science of making maps
    • Discover how to design with data-driven maps directly in Illustrator, Photoshop, and Adobe Muse
    • Explore location-based analysis and visualization techniques, including 3D and video
• Creating Virtual Reality Video – Presented by Google
  • Virtual reality opens up new ways to create and experience immersive storytelling. Join VR creators Gary Hustwit, Jessica Edwards, Ben Ross, and Brittany Neff as they show work they’ve created with Google, Oculus, the Wall Street Journal, and others and discuss techniques for making compelling 360 video. If you’ve been wondering how to make VR content or have already started experimenting with this new medium, this session is for you.In this session, you’ll learn:
  • Creative approaches: What types of stories work best in VR?
  • How to get started shooting 360 video, both monoscopic and stereoscopic
  • Differences between the standard video and 360 video editing workflow
  • How to capture and use audio in VR content
  • What VR tools are now part of Adobe Premiere Pro and After Effects
• Unleashing the Power of Creative Cloud with Artist Android Jones
  • Join Android Jones along with reps from HP and NVIDIA on a creative storytelling experience. Android is an artist and digital painter, known for his many layered, immersive designs and live performances. He participated in the Grateful Dead Fare Thee Well tour, and his work has been projected on iconic landmarks across the globe including the Sydney Opera House and the Empire State Building.In this session, Android will:
  • Demonstrate his creative workflow
  • Share his journey as an artist and answer any questions you’ve been dying to ask
  • Discuss how HP and NVIDIA technologies can help push Adobe Creative Cloud to new limits