Airbus Helps Airline Clients Boost Bookings

by Stephanie Krausse

Posted on 10-12-2017

Air­bus is a world­wide leader in the aero­space sec­tor, lead­ing mar­kets as a man­u­fac­tur­er of com­mer­cial air­craft, heli­copters, space, and defense craft. With fierce com­pe­ti­tion in the trans­porta­tion indus­try from both incum­bents and new­com­ers, Air­bus knew that it had to look for new ways to expand its glob­al reach and com­mu­ni­cate with its tar­get audi­ences effi­cient­ly over any device.

As a mas­sive, glob­al com­pa­ny, Air­bus’ dig­i­tal efforts were pre­vi­ous­ly siloed and frag­ment­ed. The com­pa­ny decid­ed to under­take a dig­i­tal trans­for­ma­tion and deploy inte­grat­ed Adobe Expe­ri­ence Cloud solutions.

With Adobe Expe­ri­ence Man­ag­er Man­aged Ser­vices, part of Adobe Mar­ket­ing Cloud, Air­bus brings togeth­er mar­ket­ing assets and com­mu­ni­ca­tion efforts from around the world under one umbrel­la. By cre­at­ing a cen­tral com­mu­ni­ca­tions hub pow­ered by Adobe Expe­ri­ence Man­ag­er, Air­bus is encour­ag­ing col­lab­o­ra­tion, enhanc­ing brand­ing con­sis­ten­cy, and improv­ing effi­cien­cy by allow­ing mar­keters and com­mu­ni­ca­tions teams to share con­tent glob­al­ly across all dig­i­tal channels.

Adobe Ana­lyt­ics, part of Adobe Ana­lyt­ics Cloud, pro­vides mea­sure­ments and data that enable Air­bus to under­stand audi­ences and find suc­cess. By under­stand­ing what con­tent engages which audi­ences, Air­bus com­mu­ni­ca­tion teams tar­get more rel­e­vant messaging.

Air­bus took a major leap into its new dig­i­tal age with its first web­site aimed direct­ly at pas­sen­gers, not just com­mer­cial air­lines. The Air­bus A380 is a new stan­dard in air­line lux­u­ry. This beau­ti­ful­ly designed two-deck air­craft, the largest com­mer­cial air­craft today, is filled with tech­nolo­gies that damp­en noise, refresh the air, and help pas­sen­gers fly in comfort.

Air­bus encour­ages pas­sen­gers to share their A380 expe­ri­ences, become excit­ed about A380 trav­el, and even find A380 flights where they can expe­ri­ence the plane for them­selves. While the web­site is aimed at pas­sen­gers, it helps dri­ve traf­fic and book­ings to com­mer­cial air­lines, which in turn helps to increase prof­its and loy­al­ty from Air­bus customers.

“All that insight allows us to under­stand the final clients of our clients a lit­tle bet­ter,” says Jere­mi­ah Bous­quet, Dig­i­tal Trans­for­ma­tion Leader at Airbus.

Topics: Digital Transformation, Travel, UK, UK Exclusive, Digital EMEA