Adobe Delivers Modern, Intelligent Design Solutions for Global Brands and Agencies
by Ashley Still
posted on 10-18-2017
The path to digital transformation is both exhilarating and daunting. The opportunity for brands has never been greater through digital and mobile customer relationships, but successful digital transformation requires brands to work differently. Becoming an Experience Business requires combining creativity, marketing expertise and data, with much greater collaboration across functions.
Adobe Creative Cloud is a one-stop shop for creativity. In an experience-driven world, this creativity is mission-critical to produce the breakthrough design and experiences required for success – as well as the content velocity required to fuel all the personalized touchpoints that are necessary for your brand reach.
We’ve been talking about the need for experience design and content velocity for a while at Adobe – all of which requires tighter integration and seamless workflows across creative and marketing. Adobe is addressing this with several announcements at the Adobe MAX conference today.
First off, we are launching a new app today at MAX, Adobe XD CC 1.0, to enable companies to take an experience-driven approach to designing products and digital touchpoints across mobile and web.
Adobe XD is built from the ground-up to quickly prototype and design engaging experiences, whether for mobile, web, or any digital touchpoint. With Adobe XD CC, user experience designers can now quickly go from concept to prototype when designing websites, mobile apps and more. It works across platforms, including Mac, Android and Windows, and helps teams easily collaborate internally as well as externally with agencies.
We also announced that Tata Consultancy Services (TCS), a leading global IT services, consulting and business solutions organization, will standardize on Adobe XD and use it as its main creative solution for UX and UI design internally, as well as with its clients, starting in its Digital Interactive practice.
We’re also launching Adobe Dimension, which gives graphic designers the power of 3D, with the simplicity of working in 2D. Designers can create photorealistic renderings for packaging, product shots and branding. Traditionally, 3D has been difficult and expensive for graphic designers. Adobe Dimension simplifies this with a modern and intuitive user experience and integration with Adobe Stock.
Every day, we hear from our customers about their needs to scale creative production – and today they have a powerful new way to scale. We are expanding the Adobe Stock asset collection with hundreds of professionally-created motion graphics templates and new 3D-ASD files for 3D scenes created in Dimension CC.
Creative and Marketing Cloud Integration
Today we’re also announcing new integrations between Creative Cloud and Adobe Marketing Cloud, part of Adobe Experience Cloud, to more tightly connect content and data:
- Creative Cloud for enterprise and Adobe Experience Manager Assets integration to streamline workflows: We’re previewing a new integration that is a major step in providing an optimized and unified experience between Creative Cloud for enterprise and Adobe Experience Manager Assets. This next generation in-app integration ensures that creatives and marketers no longer need to toggle back and forth between different apps to access, use, review, and archive design assets. An improved user experience surfaces all relevant design assets and files across an organization without having to know where they reside or to search within different apps for them. The integration will be in private beta by early 2018.
- Engage in 3D with Dimension CC and Experience Manager: To help marketers leverage 3D designs created in Dimension CC, Adobe is previewing an integration of the tool with Adobe Experience Manager’s enterprise digital asset management and delivery offering. Marketers can seamlessly leverage 3D objects designed in Dimension CC and transform them into images for delivery across touchpoints, including mobile, web, apps, and more.
We are thrilled to be at MAX with our customers and partners, celebrating creativity and the power of design for self-expression and brand expression.
Topics: Creative Inspiration & Trends
Products: Photoshop, Premiere Pro, Creative Cloud