Adobe Experience Platform Launch is Here

by Jon Viray

posted on 11-08-2017

The number of web-based marketing technologies has increased nearly 5300 percent over the last six years. Yes, that’s right. Nearly 5300 percent. While the increase in tools gives marketers more options when developing and deploying compelling customer experiences, the high volume of tools can also lead to more problems like bringing products together that don’t work well together or having to keep track of and integrating lots of disparate data sources.

Here at Adobe, we found that our customers on average deploy 20+ different solutions on their websites. While traditional tag management solutions have enabled marketers to simplify the deployment of these web tools, they also end up being bottlenecks. Why? Because the tag management vendor owns the development of the tag template, so they control when updates happen and how the tools operate. But to us, the tag managers shouldn’t be in control of building and updating these extensions. That system is not scalable.

That’s why today we’re excited to announce the general availability of Adobe Experience Platform Launch, our next-generation tag management system that’s built directly into the Adobe Experience Platform.

What is Launch by Adobe?

Launch by Adobe is not an update to our current tag manager, Dynamic Tag Management. It’s a completely new solution, built from the ground up, that enables brands to orchestrate and activate web-based marketing tools. Launch by Adobe is unlike current tag management systems available. Specifically, brands can:

Transcend Tags and Deliver Experiences

Today, tag management is no longer about tags — it’s about composing the right data to serve great experiences. Leveraging an open and extensible solution that can integrate, unify, and organize data will give brands more options for impacting and delivering the best experiences to customers. Launch by Adobe is generally available today to Adobe Experience Cloud customers at no additional charge. Access will be granted on a rolling basis. If you’re interested in learning more, please visit: http://www.adobe.com/enterprise/cloud-platform/launch.html.

Topics:

Products: Experience Platform, Analytics