Announcing the 2018 Adobe Experience Business Awards
by Jeremy Finch
posted on 11-09-2017
Are you (or is someone you’re working with) a user or customer of Adobe Experience Manager, Adobe Campaign, or Adobe Target? If so, we want to hear and share your story!
We’re excited to announce the 2018 Adobe Experience Business Awards to recognize and celebrate our customers and partners who use Adobe Marketing Cloud Solutions to create new and innovative experiences, and engage with customers in unique ways that drive value. Award winners will be announced at Adobe Summit in March (US) and May (EMEA). The 2018 awards site is now open – customers and partners are eligible to nominate at the following pages: North America and EMEA.
At Adobe, we are motivated by seeing how you use our products to execute your business strategy, delight customers and achieve your goals. If you’re a user if or your team uses Adobe Campaign, Adobe Target or Adobe Experience Manager, you likely have a story worth telling. We started this program to build a community that celebrates the successes of our customers and partners and recognizes their dedication to creativity and customer experience.
Last year, we recognized innovative winners in six different areas. This year’s expanded awards includes categories such as:
· Excellence in AI-Powered Personalization
· Excellence in Email Marketing
· Excellence in Web Content Management
· Excellence in Omnichannel Orchestration
· Excellence in Content Marketing and Velocity
· Excellence in Business Impact Through Optimization
· Excellence in Omnichannel Experience Management
· Excellence in Managing Optimized Customer Experiences
We’re also excited to add a category that highlights individual users and practitioners who’ve worked directly on projects or campaigns that delivered exceptional value for their organization— the Experience Maverick Award. Finally, we’ll recognize one organization with the Spirit of Experience Business Award for implementing a notable organizational or culture change that drives social impact. You can review all 10 categories and see examples from last year’s winners such as MasterCard, ATCO and Coca-Cola here.
We believe that businesses that exceed consumer expectations do so by making experience their business. They create and deliver engaging personalized experiences along an entire journey — inviting and rewarding genuine user engagement. This starts by anticipating and responding to customer needs in real time, across all channels. As a result, not only do these exceptional businesses receive the highest marks in customer satisfaction, they also create an authentic culture of trust with their customers. The Adobe Experience Business Awards celebrates these innovative achievements among our customers and partners, worldwide.
We are excited to see and showcase your accomplishments.