LinkedIn Builds Integration with Launch by Adobe
by Arjun Desai
posted on 11-10-2017
B2B companies are always looking to grow their business by getting their message in front of key influencers, decision makers, and executives. LinkedIn makes this possible by enabling marketers to reach over 500 million professionals using LinkedIn Marketing Solutions. To power all this marketing and analytics, we use the LinkedIn Insight Tag.
But the truth is this: managing a LinkedIn tag with other tags from different vendors could be complicated and time-consuming. That’s why we are excited to be part of Launch by Adobe. It makes it a breeze to deploy the LinkedIn Insight Tag with your other third-party tags to reach more customers on the world’s largest professional network. Using LinkedIn Marketing Solutions, you can also:
- Track conversions: Connect advertising on LinkedIn with lead conversions on your website to gain a more holistic understanding of your marketing programs.
- Retarget your ads: Extend your message to prospects who visited your website on LinkedIn to help stay top-of-mind with your prospects.
- Understand your audiences: Learn who is visiting your website with demographic data so you can tailor your content to match their needs.
We are excited to partner with the Launch by Adobe team because they gave us flexibility to build the best tag experience for our advertisers. We have complete control over the LinkedIn tag extension, so we can continue to add more functionality to our tag to make it a better, more valuable, experience for you.
You won’t have to go back and update any code down the road as new features roll out, so install the LinkedIn Insight Tag extension once using Launch by Adobe and you’re done. If you’re ready to reach more professionals to grow your business, use the LinkedIn Insight Tag from LinkedIn Marketing Solutions.
Topics: Social, Digital Transformation
Products: Experience Platform