Marketing ‘Renegade’ Drew Neisser On Strategy, Story, And Courage

Drew Neisser, founder and CEO of agency Renegade, has interviewed many a CMO. Now he’s on the other side of the mic, passing along the insight he has learned, along with some of his own.

Marketing ‘Renegade’ Drew Neisser On Strategy, Story, And Courage

by Alan Hart

Posted on 11-13-2017

This week’s episode of “Marketing Today” is a change of pace—a podcaster talking to a podcaster. I engaged in a lively discussion with Drew Neisser, whose Renegade Thinkers Unite podcast recently reached the 50-episode milestone. Neisser is also the founder and CEO of Renegade, an agency that focuses on helping CMOs develop their innovative and strategic thinking, and the author of “The CMO’s Periodic Table: A Renegade’s Guide to Marketing.”

At the heart of Neisser’s marketing approach is a seemingly simple touchstone: strategy. “If the CMO doesn’t spend enough time on strategy, they’re not going to win,” Neisser said. “And if a CMO has a solid strategy and a big idea, they have an easier job.”

But Neisser said he also believes a marketer has to possess a certain bravery to succeed, especially at a time when their consumers are seeking brands that take a stand: “I’m in the business of giving CMOs the courage to have their brands mean something.”

Highlights from this week’s “Marketing Today” podcast include:

https://html5-player.libsyn.com/embed/episode/id/5952888/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/backward/render-playlist/no/custom-color/7f3889/

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Topics: Experience Cloud, Insights Inspiration, Digital Transformation, Trends & Research, CMO by Adobe

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