PebblePost® Builds Integration with Launch by Adobe
Adobe Stock / Zffoto
by Adam Solomon
posted on 11-16-2017
PebblePost, the inventor of the Programmatic Direct Mail® solution, helps brands connect with consumers in a way that avoids the blowback generated by intrusive digital ads. We use programmatic technology to analyze what consumers are doing in real time on their websites — and then deliver a tangible, relevant, and personalized Programmatic Postcard™ or Programmatic Catalog™ to their homes. We provide consumers with appropriate offers that they can hold in their hands, and activate on at the time they choose.
PebblePost and Launch by Adobe form a great tag team.
The synergies between the Programmatic Direct Mail® solution and Adobe’s latest tag manager, Launch by Adobe, are palpable. By integrating with Launch by Adobe, PebblePost processes and analyzes rich customer signals from a brand’s website, so marketers have all the information needed to continue a conversation with their consumers offline. Consumers who browse a company’s products and services online — but don’t necessarily want to transact at that moment — can now enjoy an offline tangible media experience that puts the power in their hands to transact online or offline, at their convenience. In effect, Launch by Adobe helps our customers better listen to their customers’ online behavior so marketers can make advertising easy and desirable for consumers to make time for, consider, and act on.
Brands can enjoy near-instant activation.
The challenge for any adtech or martech provider is to minimize the friction that often results from adding new code to a brand’s website. Although PebblePost’s code is relatively simple, Launch by Adobe makes it even easier for brands to activate our platform quickly — and start seeing results from a Programmatic Direct Mail® campaign right away.
This could be the start of something big.
As a trusted industry leader, Adobe has the experience to help integrate new technology and functionality quickly and effectively. At PebblePost, we feel privileged to leverage that footprint, and leverage those technology integrations via Launch by Adobe. It allows us to introduce our products and services to a larger market, and to the amazing partners that Adobe is working with. Down the road, we look forward to finding additional integration points with Adobe’s products.
About Adam Solomon:
Adam Solomon is Chief Product Officer at PebblePost. He oversees product strategy, development and execution as PebblePost rapidly expands into new verticals and markets. His diverse background includes stints as an aerospace engineer and patent attorney with a doctorate in intellectual property law, plus 20 years in consumer media and marketing. Adam is co-inventor on four U.S. patents — issues related to interactive video advertising technology based on his work at Viacom Media Networks.
Topics: Digital Transformation
Products: Experience Platform, Experience Cloud