Read our judges’ best tips for creating a memorable and winning Behance project.
The Adobe Government Creativity Awards recognizes public sector creatives who produce stellar work.
The judges of the contest are hand-selected, leading industry professionals from government, community groups, and associations.
There are several categories that are awarded. The judging criteria include:
- 30% Design
- 30% Effectiveness in meeting communication objective
- 30% Creativity
- 10% Skills in applying Adobe products
Because 70% of the criteria is outside of design, the judges need more information to sufficiently judge your entry. In marketing, we all know that stories sell. Stories have also been proven to be easiest to remember. That’s why it’s so important to use story in a visual way, and approach this entry as if you were approaching a creative brief.
For all of the following prompts, keep your descriptions to only two (2) rows of copy. The prompts are also suggestions. Feel free to organize and create as visual a story as you’d like, that matches the spirit of your project.
Good luck, and have fun with this!
1. Cover Image
First, select a key image that highlights the project’s most interesting or most aesthetic final image.
