5 Steps to Creating a Winning Project for the Adobe Government Creativity Awards
by Lisa Lindgren
posted on 12-12-2017
Read our judges’ best tips for creating a memorable and winning Behance project.
The Adobe Government Creativity Awards recognizes public sector creatives who produce stellar work.
The judges of the contest are hand-selected, leading industry professionals from government, community groups, and associations.
There are several categories that are awarded. The judging criteria include:
- 30% Design
- 30% Effectiveness in meeting communication objective
- 30% Creativity
- 10% Skills in applying Adobe products
Because 70% of the criteria is outside of design, the judges need more information to sufficiently judge your entry. In marketing, we all know that stories sell. Stories have also been proven to be easiest to remember. That’s why it’s so important to use story in a visual way, and approach this entry as if you were approaching a creative brief.
For all of the following prompts, keep your descriptions to only two (2) rows of copy. The prompts are also suggestions. Feel free to organize and create as visual a story as you’d like, that matches the spirit of your project.
Good luck, and have fun with this!
1. Cover Image
First, select a key image that highlights the project’s most interesting or most aesthetic final image.
2. Background Story
Share the story of your work:
- How did you get the project?
- What made you excited to work on it?
- How did it affect your team or broader organization?
- How did the project create an amazing experience for your constituents?
3. Creation Process
Visually and with text, lead us through how you arrived at your final result.
- What was your prompt?
- What was your creation process?
- Did anything interesting happen during the process? Did you have any unique insights from the process that led you to the final work?
- What Adobe technology did you use?
- What skills did you use?
- Did you use personalization and analytics? If so, how? How did you approach it?
Now, let’s talk about results.
- How did your project work when the agency applied it?
- What measured results did the agency get?
- Did it meet agency goals?
- How was your result citizen-centered?
5. Technical Stuff
Under the Discoverability tab in the Project Settings menu:
- Add “AGCA” as a keyword
Congratulations! Now you’re ready to submit your project!
If you haven’t yet created your Behance portfolio, click here for a straightforward tutorial.