“Cartoons simplify complex ideas and come across in a very palatable way that people are receptive to,” said Marketoonist Tom Fishburne. Case in point: a recent campaign he created for LinkedIn, which performed at three times the engagement rate of other forms of visual media.
For this week’s episode of “Marketing Today,” I spoke with Tom Fishburne, founder of Marketoonist, a content marketing agency that employs cartoons to make its point. (You’ll find a few examples at the end of this article.) He is also author of “Your Ad Ignored Here.” Known by Seth Godin as the “David Ogilvy of cartooning,” Fishburne’s work reaches several hundred thousand marketers every week.
