Adobe Campaign Unveils Record-Breaking Email Momentum in 2017

Adobe Stock / NicoElNino

by Kristin Naragon

posted on 12-18-2017

Several months ago, we checked in with over 1,000 white-collar workers in the U.S. about their email habits. Our survey unveiled that consumers’ preference to be contacted by brands via email is on the rise. And people continue to demand uber-personalized and well-designed emails. This reinforced what we know — email is king when it comes to digital marketing, and standout email marketing campaigns are essential for amazing customer experiences.

Beyond understanding what consumers want, it’s critical that we understand and deliver on what brands need and the opportunities they see. We continually innovate our product based on these two sides of the coin. And this is precisely why the Adobe Campaign team is constantly rolling up our sleeves and getting in the trenches with customers.

With the end of 2017 quickly approaching, we’re ecstatic to welcome over 200 new customers to the Adobe Campaign family in 2017 alone, including Bose, Brooks Brothers, Dell, Domino’s, Harvard Business Review, Mattel, Novartis, Panera, Pizza Hut, Qantas, Sephora, SiriusXM, TIAA, Vanguard, Virgina Tech, Vitamix, WB Mason, and WESTJET. What’s interesting this year is that more companies are kicking off their relationship with us to improve their email experiences first, understanding the pivotal role that this channel delivers as part of the complete customer experience. Historically, brands’ first touchpoint with Adobe Campaign would more often begin with deep campaign management.

The more brands that we work with and the more emails we send are factors that compel us to push our tech further from a deliverability and throughput standpoint. To that end, we’re in the process of introducing enhancements on both fronts — in short, we will be providing brands with the ability to send more emails at a faster speed with more controls and insights into how and when they land in consumers in-boxes. Our strategy with email has always centered on the importance of a 360-degree view into the customer across channels to personalize engagement in context for each individual. That’s not changing, but we’ll continue to enhance our ability to scale while remaining laser-focused on empowering brands with relevant and effective email marketing campaigns. These enhancements build on new capabilities that we announced for email marketers this year.

To support our focus on deliverability, we’re also excited to announce that Robert Consoli has joined Adobe as director of global deliverability and ISP relations. He joins us from IBM, with over 20 years of experience in deliverability and ISP relations. This comes on the heels of Sundeep Parsa, senior director of product management, joining our Adobe Campaign team this year from Oracle.

Beyond our customer momentum, we reached a new milestone with emails sent in 2017 — over 150 billion emails were sent with Adobe Campaign. And for the fourth consecutive year, Adobe was recognized as a Leader in Gartner’s Magic Quadrant for Multichannel Campaign Management report.

Thanks to our customers for joining us for this journey and here’s to a successful, experience-led 2018!

You can find more info about what Adobe Campaign can do here and hear firsthand from our customers like Travelocity, Virgin Holidays, Overseas Adventure Travel, Hostelworld, and more in these videos.

Topics: Email Marketing

Products: Campaign