Are You The Next Analytics Idol?

by Eric Matisoff

posted on 01-05-2018

It’s that time of year again when we begin our search for the next Analytics Idol! If you’ve attended Adobe Summit over the past few years, you might have witnessed this fun, fast-paced, and informative breakout session where real Adobe Analytics users share their top tips and tricks. We have some new twists that we’ve added to this year’s session to make it even more fun!

Is 2018 the year you decide to climb up on stage to share your own special tips and tricks? If you’re chosen as one of the presenters for this popular breakout session, you’ll receive a free pass ($1,895 value) to this year’s Adobe Summit (March 25–29) in Las Vegas, the opportunity to win some seriously sweet prizes, and plenty of bragging rights as an Analytics Idol.

Throw your hat in the analytics idol ring

To be considered for the Analytics Idol panel, you must use this online form to submit your two best tips. To provide some context for the types of tips we’re looking for, I’ve shared what each panelist presented at last year’s Analytics Idol session.

Brad Millett, senior analytics strategist at Blast Analytics & Marketing

Hila Dahan, co-founder and principal analyst at 33 Sticks

Rob Adams, senior digital analyst at W.W. Grainger

Prolet Miteva, senior manager of web analytics platforms at Autodesk

(2017 Winner) David Bressler, analytics lead at Net Conversion

The Analytics Idol format got a remix

During the second half of 2017, Adobe organized several Analytics Rockstar events, where local Analytics Idol events were hosted, and where customers had yet another chance to show off their analytics skills. The winners of those events will compete on the national stage at Summit for more prizes and bragging rights — but don’t worry, there are plenty of spots left for you. In addition, we’re adding some fun ways to engage the audience — you won’t want to miss it.

Even the simplest ideas could be more valuable than you realize

Hopefully, these tips spark some potential ideas that you could submit. Essentially, we’re looking for tips that would help your digital-analytics peers uncover new, deeper insights or perform their daily tasks more efficiently or effectively. Ultimately, your judges will be the session attendees in the audience, as they will vote for their favorite tips live during the session. If you’re debating whether your ideas pass muster, please submit them — you may be underestimating how valuable they could be to others. Remember, they don’t have to be overly complicated or technical to be well-received.

Initially, we’ll be screening your tips by how innovative, practical_,_ and valuable they are, as well as how broadly they could be used by analysts at other companies in different industries. Participating in Adobe Summit will be a great opportunity to establish your personal brand within the industry and share your expertise with grateful peers.

All submissions must be received by Friday, Feb. 2, and we’ll reach out to all the applicants the following week with the next steps. Submit here today!

Topics: Digital Transformation

Products: Analytics