How An Inclusive Approach Has Translated To Nestlé’s Global Success
“I have always been a believer that two heads always think better than just mine,” says Jose Aguilar, Nestlé Nutrition’s global brand management director.
Jose Aguilar is global brand management director for Nestlé Nutrition, where he leads the company’s billion-dollar super premium infant formula category. He also heads up innovation projects, geographic expansion, and renovation of the company’s communications platform.
In addition, Aguilar is a true global executive who has led businesses the world over, from Europe and Asia to the United States and Latin America.
As someone who places great importance on the emotional intelligence necessary when working with people of different cultures, Aguilar added: “What I’ve learned is to be inclusive. I love to have teams that bring different perspectives to the table, that have different backgrounds—from many angles: economic, cultural and social.”
Highlights from this week’s “Marketing Today” podcast include:
- The challenge of building global brands while remaining culturally relevant. (4:43)
- How teams function better when global brand leaders are sensitive to the cultural differences that exist between different countries. (6:53)
- Aguilar’s experience as a global executive and the perspective it has provided him. (12:45)
- Why the emotional connections Latin American brands establish with consumers can serve them well. (18:03)
- Aguilar’s belief that “the center of power is moving east.” (22:16)
- How effective marketers can find success. (30:51)