Adobe Named a Major Player in 2017 IDC MarketScape Report on AI for Enterprise Marketing Clouds

Adobe Stock / ktsdesign

by Anil Kamath

posted on 01-11-2018

I’m the first to admit there’s a lot of talk about AI in our industry, but the true differentiator is business impact. That’s why Adobe has been laser-focused on empowering customers to harness the power of AI to drive business results with Adobe Sensei, our artificial intelligence (AI) and machine learning platform. In fact, we’ve helped our customers manage over 155 trillion data transactions, resulting in nearly 1 billion consumer conversions for their companies in the past year.

And rest assured, at Adobe we don’t have a dark “Terminator” view that some do — talking about how AI-powered machines will take over the world, destroy businesses and jobs, and pose a fundamental threat to our very existence. Our fundamental belief is that AI will amplify human creativity and intelligence, and not replace it. AI will handle repetitive tasks, empowering us to unlock human creativity in exciting new ways.

Adobe Sensei was just recognized by IDC as a Major Player in the “IDC MarketScape: Worldwide Artificial Intelligence in Enterprise Marketing Clouds 2017 Vendor Assessment” (#US43319817, January 2018). We’re one of four companies the IDC MarketScape evaluated in the report against several criteria related to AI Capabilities and Strategies.

Adobe Sensei uses AI and machine learning to harness the company’s massive volume of content and data assets, along with its deep domain expertise in creativity, data, and documents to solve today’s digital experience challenges. There are currently more than 100 capabilities powered by Adobe Sensei in-product or in the pipeline across Adobe Creative Cloud, Document Cloud, and Experience Cloud. As Adobe’s CTO Abhay Parasnis noted in a recent blog post, “The convergence of art and science is deeply embedded in Adobe’s DNA and our big bet on AI with Adobe Sensei is the next major chapter in our company’s journey.”

Within Adobe Experience Cloud, Adobe Sensei helps brands deliver smarter and hyper-personalized customer experiences at massive scale. For marketers, Adobe Sensei powers several capabilities, such as Auto-Target in Adobe Target — the personalization engine of Adobe Marketing Cloud, in Adobe Experience Cloud. Auto-Target enables marketers to automatically determine the best experience for each consumer and continuously optimize those experiences as the consumer takes additional actions. Also, the combination of anomaly detection and contribution analysis, powered by Adobe Sensei, allows Adobe Analytics Cloud customers to automate data science workflows to identify what is driving unusual behaviors in their data.

Deeply infusing intelligence and insight in everything we build is a core tenet of our product strategy for the future. Adobe can help transform your business.

About IDC MarketScape: IDC MarketScape vendor analysis model is designed to provide an overview of the competitive fitness of ICT (information and communications technology) suppliers in a given market. The research methodology utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each vendor’s position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities, and strategies, and current and future market success factors of IT and telecommunications vendors can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective vendors.

Topics: Digital Transformation

Products: Experience Cloud