Adobe Unveils Industry-First Innovations for Retailers in Adobe Experience Cloud

by Michael Klein

posted on 01-16-2018

Adobe Analytics found that the 2017 holiday season saw a record $108.2 billion in online sales (14.7 percent YoY growth). Revenue from mobile totaled $35.9 billion, making up 33.1 percent of online revenue during the holiday season and 28.0 percent YoY mobile revenue growth. (Adobe Analytics tracks 80 percent of online spending for the top 100 largest retail websites in the U.S.) See details here. Booming online sales doesn’t mean brick-and-mortar stores are obsolete, however. In fact, a U.S. Census report in the summer of 2017 found that 90 percent of all retail purchases in America were made in brick-and-mortar locations. And 43 percent of millennials prefer to research brands and products online before shopping in-store.

This reinforces how critical it is that retailers deliver an exceptional, cohesive experience along the entire shopping journey. Regardless of how a consumer is engaging with a retailer — on social media, shopping online, walking into a physical store, or opening an email from a retailer — the experience must be amazing. No matter when, no matter where. In addition to awareness, acquisition, and conversion, retailers delivering an exceptional and seamless experience across physical and digital benefit from the holy grail — customer retention and loyalty. Yet many retailers are challenged with achieving this, risking customer churn and the bottom line.

Today at NRF 2018, “Retail’s BIG Show,” Adobe announced retail innovations in Adobe Experience Cloud, helping retailers:

Adobe has a variety of demonstrations at booth # 4351 at NRF, including its in-store insights, and offers a research labs project and Dynamic Media capabilities for retailers. Adobe Campaign and Experience Manager’s integration with Microsoft Dynamics 365 to inform customer engagements will be on demonstration at Adobe and Microsoft’s booths.

About Adobe Experience Cloud

Adobe Experience Cloud is a comprehensive set of cloud services designed to give enterprises everything needed to deliver exceptional customer experiences. Comprised of Adobe Marketing Cloud, Adobe Advertising Cloud, and Adobe Analytics Cloud, Experience Cloud is built on the Adobe Experience Platform and integrated with Adobe Creative Cloud and Document Cloud. Leveraging Adobe Sensei’s machine learning and artificial intelligence capabilities, Adobe Experience Cloud combines world-class solutions, a complete extensive platform, comprehensive data and content systems, and a robust partner ecosystem that offer an unmatched expertise in experience delivery.

Topics: Industry, Corporate Marketer, Digital Transformation, Retail

Products: Analytics, Campaign, Experience Manager, Target