The State Of Mobile

No matter whose mobile research is making headlines, the numbers tell a consistent story of a smartphone-led, connected way of life in which “always-on” is—or will be—a given for both consumers and businesses. Another given: A customer-experience strategy without mobile is no strategy at all. As we head into a 5G world, early-adopter brands from all walks of industry are furthering the conversation by experimenting with technologies that differentiate the experiences they create. Without a doubt, the possibilities are astounding—as our special monthly series on mobile bears out—and they’re paving the way for others not yet foreseen.

No matter whose mobile research is making headlines, the numbers tell a consistent story of a smartphone-led, connected way of life in which “always-on” is—or will be—a given for both consumers and businesses.

Another given: A customer-experience strategy without mobile is no strategy at all. As we head into a 5G world, early-adopter brands from all walks of industry are furthering the conversation by experimenting with technologies that differentiate the experiences they create.

Without a doubt, the possibilities are astounding—as our special monthly series on mobile bears out—and they’re paving the way for others not yet foreseen.