The State Of Mobile

No matter whose mobile research is making headlines, the numbers tell a consistent story of a smartphone-led, connected way of life in which “always-on” is—or will be—a given for both consumers and businesses. Another given: A customer-experience strategy without mobile is no strategy at all. As we head into a 5G world, early-adopter brands from all walks of industry are furthering the conversation by experimenting with technologies that differentiate the experiences they create. Without a doubt, the possibilities are astounding—as our special monthly series on mobile bears out—and they’re paving the way for others not yet foreseen.

The State Of Mobile

by CMO.com Staff

Posted on 01-17-2018

No matter whose mobile research is making headlines, the numbers tell a consistent story of a smartphone-led, connected way of life in which “always-on” is—or will be—a given for both consumers and businesses. 

Another given: A customer-experience strategy without mobile is no strategy at all. As we head into a 5G world, early-adopter brands from all walks of industry are furthering the conversation by experimenting with technologies that differentiate the experiences they create.

Without a doubt, the possibilities are astounding—as our special monthly series on mobile bears out—and they’re paving the way for others not yet foreseen.

Topics: Experience Cloud, Campaign Orchestration, Insights Inspiration, Digital Transformation, Campaign Management, CMO by Adobe

Products: Experience Manager, Experience Cloud