How Can Marketers Meet Their Resource Needs?
by Digital Europe
Posted on 01-25-2018
Two decades or so ago when I was fresh out of Uni and looking for a job, I didn’t think about the future. All I cared about was whether the role I got could pay for my rent, food, bills and a couple (ok, make that more than a couple) of nights out on the lash. I wasn’t thinking long term.
Fast forward to today, and fresh-faced wonders hunting their next career move might well look to the marketing sector for a career with plenty of possibilities for nights on the town—and the hangovers to match.
According to Campaign, mergers and acquisitions in the media and marketing sector are being driven by a massive digital skills gap in EMEA (specifically the UK). Basically, companies want to survive, but as there are not enough fish in the sea to work in their ocean, they’re having to gobble up lots of smaller fish in order to get their hands on the meals that matter. Despite ongoing political and economic instability, companies are desperate to grow. Combine this with the new trend some brands are following for bringing their programmatic ad buying functions in-house, and what you have is a seller’s market.
You got the skillz? Then we got the jobz.
Preliminary data from research by Kingston Smith shows that 274 mergers were completed in 2017. It was another record year, following the 285 deals closed in 2015, and 308 closed in 2016—and all because no one can find the right talent.
If we knew then what we know now, eh? Maybe then I wouldn’t have done that Theatre degree or gone into journalism for a relatively lost decade…
So how will marketers meet their resource needs? What are you doing to find (and keep) the staff that can truly make a difference? Is talent a major challenge for growth in your sector? What do you think the government or sector should be doing to help battle this issue? Is marketing no longer the sexy career option for grads? Or is it simply a case of a compensation gap with grads persuaded to enter fields offering more money, fun and frivolity? Share your thoughts in the comments below.
Topics: Digital Transformation, digital, marketing, mergers, talent acquisition, UK, UK Exclusive, Digital EMEA