Immersive Technology: Your Next, Best Investment

AR, VR, and voice-based platforms will redefine customer engagement, and this infographic shows the time is ripe for companies to invest

Innovations like augmented reality (AR), virtual reality (VR), and voice-based platforms are redefining how we engage digitally with one another. Smartphones are a gateway device to the market, and can easily bring the technology to the estimated installed base of nearly 5 billion people.

The latest data from Econsultancy, Adobe, and others makes a compelling case for why companies should invest in emerging technologies. It shows that consumers are ready for immersive experiences, enterprise investments are giving the market staying power, and the AR/VR industry is estimated grow to at least the size of the current smartphone market.

Take a look at this infographic and other stories in our Beyond the Screen collection for all the details of why you don’t want to be late to this opportunity to deliver immersive experiences.