How Adobe Target + AEM Livefyre Help You Win the Personalization Game — Every Time!
by Bridget Roman
posted on 02-14-2018
As an Adobe Target user, you know there is tremendous power in personalization but might be finding it hard to keep up with the insatiable need for unique content for all of the audience segments you need to address. Few companies have the time, budget, or resources to generate the amount of quality content now needed to personalize. The trick is to master UGC.
User-generated content — your (not-so-secret) secret weapon
User-generated content (UGC) has become the hot topic of 2018, and with good reason. It represents an entirely new channel of high-quality, trusted content that is virtually limitless and often untapped. Plus, it’s an ideal source to ‘turn on’ in Adobe Target to fuel your personalization requirements. And it has power to influence and convert audiences!
But with literally billions of pieces of UGC created daily, how can you keep up? The goal isn’t the amount of content, but the quality. That’s where the power of Adobe Target + AEM Livefyre comes into play.
Smart tags (and more!) make smarter experiences
Add Lifefyre to your personalization workflow in Adobe Target and you can instantly benefit from UGC as a new content source enabling you to dramatically scale your content marketing and personalization efforts.
Here’s how it works:
- Identify the audiences you wish to target with personalized content when they visit your website.
- Use Livefyre to search social media channels using keywords and hashtags that are related to the themes, products, and topics that are relevant to those audience segments.
- Use Adobe Sensei-powered smart tags in Livefyre to take curation to a whole new level for searching what’s in images — not just the text and descriptions.
- Build custom experiences in Adobe Target that include the UGC discovered in AEM Livefyre and create rules to serve the right experience to the right audience segment.
As Adobe Target learns and adjusts with each interaction, you can build trust in automatically providing even more (and better) engaging UGC that encourages visitors to take action.
Adobe Target + Livefyre takes friction out of your workflow, empowering you to dramatically scale content by harnessing the power of UGC supercharged by machine learning and personalization. You can automatically deliver the right content at the right time, increasing conversions, improving efficiencies, and reducing the burden of relentless content creation. This represents a tremendous savings in time, money, and resources — in addition to creating loyal customers and evangelists.
Watch this video to learn more about using Adobe Target with AEM Livefyre.
See how T-Mobile uses UGC to power their personalization strategy.
Contact email@example.com to learn more about AEM Livefyre today!
Topics: Digital Transformation, Personalization
Products: Experience Manager