Podcast
In this week’s “Marketing Today,” I speak with Allen Adamson, co-founder and managing partner of the marketing company, Metaforce. Adamson is also the author of four books, the latest of which is “Shift Ahead: How the Best Companies Stay Relevant in a Fast-Changing World.”
He later weighs in on how a CMO can be an effective change agent for their company, something he refers to as “See and Seize.” In doing so, Adamson talks about the approach a successful CMO should employ: “The most successful ones need to be champions of what’s happening in the marketplace and help the organization evolve. And the most successful ones move fast.”
- Adamson describes the arc of his career, from agency life to working on the client side and in the world of branding. (1:47)
- Adamson lists the convergence of factors contributing to the accelerating pace of change facing companies today. (6:59)
- Cruise Control and The Gravitational Pull of Marty Crane’s Chair. (8:59)
- What happens when companies play too much tennis and not enough golf. (11:50)
- Adamson relates his version of the Kodak moment; it’s not a pretty picture. (15:34)
- “What gets me up in the morning is a problem that isn’t easy.” (26:05)
https://html5-player.libsyn.com/embed/episode/id/6188204/height/90/theme/custom/autoplay/no/autonext/no/thumbnail/yes/preload/no/no_addthis/no/direction/backward/render-playlist/no/custom-color/7f3889/
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