Our Top Three Takeaways from Adobe’s Digital Trends Report

Our 2018 Dig­i­tal Trends Report is now avail­able to down­load, fea­tur­ing input from 13,000 mar­ket­ing, cre­ative and tech­nol­o­gy pro­fes­sion­als from around the world. In this short video, John Wat­ton, Toc­cara Bak­er, and Michael Plim­soll iden­ti­fy three of Adobe’s most impor­tant take­aways from the sur­vey, iden­ti­fy­ing key trends in cus­tomer expe­ri­ence and personalisation.

They include:

• Tar­get­ing and per­son­al­i­sa­tion. In Europe, this is sec­ond only to con­tent man­age­ment in respon­dents’ priorities.
• Stream­lin­ing the flow between cre­ative and mar­ket­ing. Com­pa­nies who suc­cess­ful­ly achieve this are two thirds more like­ly to exceed their busi­ness goals. Cross-col­lab­o­ra­tion between cre­ative, con­tent, mar­ket­ing and web teams is increas­ing­ly crit­i­cal to success.
• Well designed, stream­lined user jour­neys and seam­less trans­ac­tions boost busi­ness goals by near­ly 60 percent.

We invite you to down­load the Dig­i­tal Trends Report 2018, and join the con­ver­sa­tion. To read more about the impor­tance of mak­ing yours an expe­ri­ence busi­ness, click here.