Planning Your Adobe Summit Experience? Here are 6 Must-see Marketing Innovations Sessions

Adobe Summit

by Kelsey Rust

posted on 03-01-2018

The Adobe Summit Marketing Innovations track — powered by — is dedicated to thought leadership and digital transformation. Engage with fellow visionaries and executives to get ideas on how to combine industry insights and leadership strategies with the digital marketing platforms that will help you build the next generation of marketing success for your organization.

Here are six must-see sessions at Summit that you should consider when you register:

1. Adobe Digital Insights Top 10 predictions for the future

Adobe has a unique macro view of the internet — a view that can even let us see the future. The data from billions of online transactions that pass through Adobe Analytics can show the path of online prices, e-commerce, and the entire digital economy. Information from countless video and advertising viewings can show how the value of consumer attention is changing. And deep dives into social, e-commerce, and attitudinal data can tell us which new technologies will be truly disruptive and which will wither. Taylor Schreiner — director of Adobe Digital Insights — and Ray Wang — founder and principal analyst at the Constellation Group — will discuss what this data tells everyone about the future of digital experiences.

Key takeaways from this session:

2. The sophisticated marketer’s guide to LinkedIn

Savvy marketers know that creating impactful content that draws eyeballs is table stakes. Often overlooked is the timing and distribution strategy of that content, which can make all the difference between a message that penetrates through the digital noise and gets to the right audience at the right time or one that just gets lost in the mix. Join this session led by LinkedIn’s content marketing expert to explore what makes successful content, how to create it, and how to maximize its impact through distribution.

Key takeaways from this session:

This session is applicable to all marketers across all verticals looking to engage and convert prospects — including B2C marketers.

3. A CMO’s View: How top brands are reinventing experiences

Great experiences don’t just happen. They require rethinking everything — from marketing to supply chain to customer support. Join two prominent CMO’s at top brands as they discuss how they are making experience their business. Hear from Andy Yost, CMO of USA Today, on how they are using VR, AI, and emerging technology to create exceptional experiences. Also, hear from another top CMO at an iconic brand on the importance of creating customized and memorable experiences for each customer.

Key takeaways from this session:

4. The IoT & blockchain opportunity: Powering autonomous products & marketing

From wearables to wind turbines, the application of sensors on the “things” around us has become ubiquitous. With a projected 10 billion more devices connecting to the internet in the next four years and some 44 zettabytes (ZB) of data coming from them, it’s imperative to understand the language, data, and complex relationships between devices and machines to create impactful marketing experiences today.

Join technology expert Jessica Groopman from Kaleido Insights as she presents a recent study that explores breakthroughs in IoT and blockchain technology that unlocks new mechanisms to power autonomous products and services.

Key takeaways from this session:

5. Inside the AI super brain: Powering robots to self-driving cars to marketing

Augmented reality, artificial intelligence, and high-performance computing are currently transforming everything from entertainment to how we perform our jobs. So it’s no surprise that organizations today are turning to this same technology to create revolutionary customer experiences that excite and engage their customers.

In this session, you’ll get an inside look at the NVIDIA computer brain that powers the technology behind self-driving cars, robots, and intelligent assistants — and why that same revolution in AI will transform every aspect of marketing. Don’t miss getting a behind the scenes look at this transformative technology, learn how it complements the Adobe marketing platform to be even more effective, and how it can help you revolutionize customer experiences.

Key takeaways from this session:

China’s digital economy is said to outstrip the US market in the near future. Join us to discuss the top trends, potential opportunities and challenges in one of the world’s fastest growing digital economies. We will discuss everything from “mega-apps” like WeChat to the new Cyber Security Law and the “Great Firewall”. This session will power you with the knowledge needed to be successful in planning for the future and executing today in a digital-first China.

Key takeaways from this session:

Be sure to check out the complete list of Marketing Innovations sessions when you plan your Summit experience, and use code S18SMDC to save $200 when you register for #AdobeSummit.

See you at Summit!

View this and other Summit sessions on demand and read more stories from Adobe Summit.

Topics: Adobe Summit, Digital Transformation, Community

Products: Analytics